OVERVIEW
Performing4NoOne is a group of rising creatives who create multi-media and fashion events. I was brought on in 2024 as a graphic designer, and later promoted to their art director.
I was responsible for creating the branding kit, designing the website, and managing a team of four designers to produce additional deliverables.
PROBLEM
The fashion industry in Toronto is highly saturated, making it difficult for new designers to stand out. With the rise of white-labeled products and influencer-driven brands, gaining exposure for original garments, or building genuine brand awareness has become increasingly challenging.
SOLUTION
My approach was to design a logo so confident and distinctive that it would make viewers feel like they should already recognize the brand. A single logo variation is used consistently across all platforms, from favicons to clothing, reinforcing brand familiarity and projecting a strong, unified identity.
